Vendors, are you in the know?
MAY 2010
Approaching the sale of your home with an effective and informed sales strategy is key to achieving the best result. Stockdale & Leggo agents have drawn on their extensive experience and knowledge of today’s property market to bring you their top sales tips:
- Start with the basics: attractive presentation, accurate pricing and a well-targeted marketing campaign. Scott Butler, Shepparton
- Well-presented properties are commanding top prices. Malcolm Sloan, Cranbourne.
- Listen to what the market is telling you. Mark Shelly, Bacchus Marsh.
- Agents clamouring for listings may well exaggerate expected sales price, whereas buyers are governed by their budget and how much banks are prepared to lend. Wayne Taylor, Traralgon.
- Engage the right agent from the outset; be realistic in your expectations, and choose auction as the preferred method of sale. Frank Molinaro, Blackburn.
- An unrealistic sales price makes competingproperties all the more attractive; buying and selling in the same market generally procures the same net result; arrange both a Section 32 and, given termites are becoming an increasing concern, a pest inspection before listing. Lew Rimington, Moe.
- Be aware that finance approvals can take weeks; meet the market by heeding agent feedback. Philip Bell, Albury.
- Conservative estimates on marketing mean a conservative, limited approach to marketing.More effective marketing capitalises on today’shot market; statistically, auctions are achieving better outcomes in today’s climate; ensure all documentation is in order and ready for buyers ready to make a quick decision. Archie Mantos, Mt Waverley
- An attractive quote price is essential to getting the best results. Scott Allison, Tecoma.
- Buyers are very well-educated about median prices and what they perceive as value in the marketplace. Chris Oldfield, Hinterland.
- Ensure your agent understands your potential buyer so marketing dollars can be spent wisely and targeted well; professional photography creates instant initial appeal; our research indicates that homes with no advertised price (or price range) attract much less interest. Philip Middlemiss, Melbourne.
- In terms of buyers: they shouldn’t hesitate in committing to the right property, as they currently don’t have the benefit of time; investors should be aware they are not ‘spending’, but ‘investing’, so should consider exceeding the budget for the right property;they should consider long-term capitalgains as well as short-term returns. Jim Demetrios, Morwell.